My role: Sales & Marketing Manager at the franchise’s HQ

Collaboration type: Employment + Contract

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Overview: Increase revenue from ticket sales and expand the franchise brand.

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Key regions: United States with a primary focus on Las Vegas, New York, Miami, Chicago, Atlanta, Dallas, Houston, Phoenix, Austin, Boston, San Francisco, Los Angeles, San Jose.

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​Skills and deliverables:

• Sales & Marketing Strategy

• Digital Marketing, B2C

• Franchise Brand Management

• Campaign Setup & Management

• Website Optimization

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Description of the sales & marketing activities:​​

• Supervised online and offline marketing activities across 15 U.S. locations

• Developed comprehensive sales and marketing strategies, successfully launched five new escape room locations

• Monthly budget management & reporting on ROI and KPIs

• Working on pricing strategies and promotions to boost sales

• Managed PPC campaigns across Google, Facebook, Instagram, and LinkedIn

• Reputation management on platforms such as Google, Yelp, TripAdvisor

• Led online ticket sales on Groupon and various coupon sites

• Created email marketing campaigns and corporate newsletters

• Organized campaigns around high-demand periods, including Halloween, Black Friday, Christmas, Valentine's Day, etc.

• Built brand awareness through targeted social media efforts

• Led preparations for franchising expos and conferences

• Oversaw brand strategy for the main franchise and individual locations

• Kept franchising sales materials updated (presentations, brochures, one-pagers) 

• Analyzed website data using Google Analytics and Tag Manager

• Optimized the website and led SEO and UX/UI improvements

• Improved the website's booking flow to streamline the user journey and increase conversions

• Coordinated a major website redesign in collaboration with designers and developers

• Maintained strong relationships with franchisees, investors, and partners to support long-term collaboration and mutual growth

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Project highlight: Launching PanIQ Room’s flagship location at The Venetian Resort on the Las Vegas Strip, featuring 7 escape rooms and a full-service cocktail bar.​

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• Budget management for the pre-sale, opening, and post-opening phases

• Overseeing campaigns on Groupon, Yelp, TripAdvisor, and Vegas.com

• Collaborating with The Venetian's PR team on press releases and publicity efforts​

• Sending promotional newsletters and building the email list

• Driving B2B sales for corporate team-building events

• Creating marketing materials and social media content

• Monetizing the cocktail lounge as a unique selling point

• Managing onsite assets including billboards, banners, and posters at The Venetian