My role: Project Manager & Marketing Expert

Collaboration type: Contract

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Overview: Implement a new Property Management System (PMS) in Ljubac with 21 apartments and in Salzburg with 9 apartments. Increase the number of bookings and streamline processes.

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Key regions: Austria, Croatia

 

Skills and deliverables:

• PMS Project Management

• OTA Profiles

• Dynamic Pricing Strategy

• ​Seasonal Promotions

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Description of the marketing activities:​

• Setting up and implementing a new PMS system supporting automated operations

• Optimizing property management to maximize guest satisfaction

• Set dynamic pricing strategies using market data

• Implement a dynamic pricing software connected to the PMS and CM

• Optimize listings on major booking platforms (Booking.com, Airbnb, Expedia)

• Manage multilingual websites with direct booking functionality

• Develop an annual sales and marketing plan targeting both domestic and international tourists

• Leverage seasonal packages and promotions (early bird discounts, last-minute deals)

• Implement email marketing campaigns for previous guests and inquiries

• Develop B2B strategies for attracting small groups, retreats, and corporate bookings

• Ideated and promoted package deals (wine tasting weekends, boating)

• Monitor competitors and market trends to adjust tactics accordingly

• Track KPIs like occupancy, ADR, RevPAR, and conversion rates

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Testimonial: "Working with Gabriella as our contracted Project Manager has been a major asset to our team. She successfully implemented a new PMS across our apartments in Ljubac and Salzburg, streamlined our operations, and optimized our pricing and OTA presence, leading to higher occupancy and improved ADR. I can highly recommend her to any hospitality business seeking a skilled and reliable professional."

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– Daniel Mikl, Managing Director, Batimat Apartments